Award-Winning Campaign | Designed in collaboration with Harvard alumni for CARE

CARE60 / The Care Effect

We supported a team of Harvard alumni in a global initiative to help CARE increase employee donations at corporations worldwide. The challenge: develop a compelling campaign and digital platform that would inspire meaningful action at scale. As part of our creative contribution, we designed two brand identities, one for the CARE60 app, which encouraged sixty-second acts of compassion, and one for the overarching campaign, The Care Effect. Both logos reimagined CARE’s legacy brand for a digital, social-first context, while remaining true to its humanitarian roots. The project was awarded in 2025 after competing against teams from around the world, recognized for its strategic focus and impactful execution.